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The state slogan - "Great Faces. Great Places." - was adopted in 1990.
It refers to the famous faces of Mount Rushmore and all the other interesting people and places across South Dakota.
The slogan is seen on license places, promotional materials and some road signs.
The South Dakota logo can be used by private businesses at no cost to the user. It's available in camera-ready artwork and disk format from the Department of Tourism .
State of South Dakota
August 27, 1998
South Dakota is known as the land of "Great Faces. Great Places." Our most famous faces are those of the four American presidents on Mount Rushmore National Memorial. Nearby at Crazy Horse Memorial, a fifth granite face - that of Lakota leader Crazy Horse - has emerged from Thunderhead Mountain. Work continues on the rest of the Crazy Horse carving. You can visit both world-renowned mountain carvings in the Black Hills of South Dakota.
Visitors also love to explore South Dakota's great outdoors. From hiking in Badlands National Park, a maze of eroded buttes and canyons, to fishing for walleye on the Missouri River, there are many opportunities to get back to nature. In Custer State Park, you can view a herd of 1,400 bison. Near Yankton, you can sail or swim in Lewis and Clark Lake, named for the explorers who passed through in 1804. Near Lake City, you can tour the grounds of historic Fort Sisseton, an 1864 military outpost.
South Dakota has a fascinating history and culture. Facilities like the Cultural Heritage Center in Pierre, the Journey Museum in Rapid City and Chamberlain's Akta Lakota Museum bring our history and heritage to life. Hometown festivals, powwows and Western rodeos are another way to experience local culture.
These are just a sampling of the many Great Faces and Great Places that South Dakota has to offer. Travelers eager to learn more about the Mount Rushmore State can look us up on the Web at www.travelsd.com.
William J. Janklow