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College Search    » Campus    » California    » Business


California Retail Sales Degrees

Retail Sales and Management Courses in California


Students do not just attend California's colleges and universities based on their academic reputations alone. Many are drawn by the stunning beauty that has made California famous all over the world. Few states have managed to meld natural beauty with man-made creations as seamlessly as California has. With gorgeous coastlines, expansive vineyards, ancient forests, and diverse climates, California has much to offer regardless of what type of environment suits you best.
If you like to keep up-to-date with the latest trends in design, materials, textures and colors, and have an interest in the production process and how this relates to market demand, a career in retail sales could be for you.

As a successful retail business owner, your role is to ensure that new products and brands meet current customer demands. Your prime concern is to provide customers with the products and accessories that they want to buy, when and where they want them and at a price they are willing to pay. The job involves all the activities necessary for understanding and analyzing consumer demand, for developing and selecting appropriate products and for promoting and selling the goods for a profit.

Retail sales does not apply just to clothing, but includes all the accessories, cosmetics and fragrances used by women, men and children. As a result, employment opportunities are varied and merchandisers can be found working for both manufacturers and retailers, textile mills, advertising agencies, design studios and fashion forecasting firms; sometimes they specialize as production managers, quality controllers or fashion retailers.

In order to succeed in retail sales, you must have the right training and education. A degree program with a major in retail management, or a course at a college specializing in retail management studies should teach you what you need to know. Courses in subjects such as defining and analyzing target markets, planning and promoting brands and products, designing and using visual communication, retailing, business administration, advertising and information technology will all prepare you for a successful career in this challenging but exciting field.

Retail Sales Colleges & Technical Schools in California:

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