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College Search    » Campus    » Missouri    » Business


Missouri Public Relations Degrees

Public Relations Course and Degrees in Missouri


Although their principles are simple, the people of Missouri are not. Rather, they are a diverse and open-minded group of individuals who combine Southern hospitality with Northern wit, and Midwestern charm. There are numerous universities throughout this large territories state, but most of them are nestled in Jefferson City and St. Louis; both of which have enough action to keep even the most discerning city slicker entertained.
As a specialist within the field of public relations and organizational communications your work will be concerned with developing and maintaining two special relationships for the organization that employs you: the first is between the organization and its public, the second between the organization and its employees.

Any organization depends for its continued existence and overall success on the degree to which its targeted ?public? supports its goals and policies. This applies as much to non-profit associations, such as hospitals, colleges and government agencies, as it does to business. The role of the public relations function is to inform the general public, interest groups and stockholders of an organization's policies, activities and accomplishments; this is done by producing press releases, arranging interviews, drafting speeches and handling special occasions such as the sponsorship of sports events. The aim of all this activity is to raise the positive profile of the organization.

It is equally important for any organization to maintain a positive image in the eyes of its own employees, and an important component in achieving this is to ensure that they are well informed about what is going on. Public relations and organizational communications staff may achieve this by working hand-in-hand with management to improve internal communications and enhance management visibility.

With regard to education and training for a job in this field, a college degree in communications that includes courses in public relations and organizational studies is a good preparation. Career prospects in this sphere are good and the numbers employed are expected to increase faster than average through 2012.

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