State Slogans

Advertising slogans, currently and formerly used by the US states.

A slogan is an advertising tag-line or phrase that advertisers create to visually expresses the importance and benefits of their product. By and large, it's a theme to a campaign that usually have a genuine role in people's lives.

Over the years, every state has establish state slogans to promote tourism for their state, which are official and unofficial, and change more often than state mottos and state nicknames. In considering these state slogans, you can make an observation about how the states market themselves. Whether it be controversial or cute, a state slogan can stick in the mind and give that state an identity.

The State's slogans can be displayed anywhere, from its official stationery to the stickers attached to state's cars, and are occasionally included on state license plates. These slogans anchor the State's messages or values in the targets' minds, improving the State image and presenting its residents as open minded people.

Advertising slogans used by the US states


State Slogans


Share The Wonder
Stars Fell on Alabama (on its license plate)
(formerly) The Heart of Dixie
Alabama the beautiful
Where America finds its voice. Alabama
Sweet Home Alabama

Alaska Beyond Your Dreams,
Within Your Reach
Arizona The Grand Canyon State (on its license plate)

The Wonder State (1923-1953)
(formerly) Land of Opportunity (1953-1987)

The Natural State

California Find Yourself Here
The Golden State
Colorado The Centennial State
Colorful Colorado
Enter a Higher State
Where the Columbines Grow
Rocky Mountain High
Ski Country USA
Pike's Peak or Bust (1858-1861)
(formerly) Fresh Air and Fond Memories Served Daily
Connecticut Full of Surprises
Delaware It's Good Being First
District of Columbia* (formerly) Celebrate & Discover
Taxation without Representation (on its license plate)
The American Experience
Florida Discover Your Own Backyard: Florida
Visit Florida

Sunshine State 
Georgia Georgia on My Mind; also it's Georgia state song
Hawaii The Islands of Aloha
Idaho Great Potatoes. Tasty Destinations.
(formerly Famous Potatoes ) (on its license plate)
Illinois "Land of Lincoln" Adopted 1955
Mile After Magnificent Mile
Right Here. Right Now.
Iowa Fields of Opportunity
Life Changing
Indiana (formerly) Enjoy Indiana
(formerly) Restart Your Engines
Honest To Goodness Indiana
Kansas (formerly) Land of Ahhs
(formerly) Home of Beautiful Women
(formerly) Simply Wonderful
Kansas, as big as you think
Kentucky Unbridled Spirit (also on its license plate)
(formerly) It's That Friendly
(formerly) Where Education Pays
Louisiana Fall in love with Louisiana all over again Official Louisiana State slogan
Come as You Are. Leave Different.
Sportsman's Paradise
(on its license plate)
Maine It Must Be Maine
The Way Life Should Be
(formerly) Vacationland  (also on its license plate)
Maryland If you're looking for a merry land, go to Maryland!
(formerly) Seize the Day Off
(formerly) America in Miniature
(formerly) More Than You Can Imagine
Massachusetts Make It Yours (on its license plate)
The Spirit of America
You're more likely to live here (billboard on the side of Fenway Park)
Michigan Pure Michigan,
(formerly) Great Lakes, Great Times; More To See.
(formerly) Water/Winter Wonderland (previously on its license plate)
Minnesota Explore Minnesota
Land of 10,000 Lakes (on its license plate)
Mississippi Feels Like Coming Home
The South's Warmest Welcome
Missouri Where the Rivers Run
Montana Travel Montana
Big Sky Country
Nebraska (formerly) The Good Life
Nevada The Silver State
A World Within
A State Apart

Battle Born (adopted on March 26, 1937)
New Hampshire Live Free or Die
You're Going to Love it Here
New Jersey Liberty & Prosperity
(formerly) "New Jersey: We'll win you over."
(formerly New Jersey & You...Perfect Together)
(formerly)The Perfect Getaway
(formerly) Come see for yourself
New Mexico Land of Enchantment
Everybody is somebody in New Mexico.
(Adopted on April 3, 1975)
New York I Love New York; (Adopted in 1977) also its state song
The Empire State (on highway welcome signs)
North Carolina A Better Place to Be
Raise Up (formerly)
First in Flight (on its license plate)
North Dakota Legendary
Ohio Birthplace of Aviation (on its license plate)
Birthplace of Aviation Pioneers
(on its 50 state quarter)
(formerly)The Heart of It All 
So Much to Discover
Oklahoma Native America
Buckle of the Wheat Belt
Oregon Pacific Wonderland (on its license plate 1959-1964)
Things Look Different Here (1987-2003)

We Love Dreamers
Pennsylvania Pennsylvania. Pursue Your Happiness; (formerly) 2004 - On March 16, Governor Rendell announced Pennsylvania's new tourism slogan: "The State of Independence." Selected from an initial field of 21,774 in the "Penn a Phrase for Pennsylvania" contest, the winning entry earned Philadelphia native Tristan Mabry a weeklong Pennsylvania getaway.
(formerly) Memories Last a Lifetime
You've Got a Friend in Pennsylvania
America Starts Here
Rhode Island (formerly) Hope
(formerly) Unwind
Ocean State
South Carolina Smiling Faces. Beautiful Places
South Dakota Great Faces. Great Places.
Tennessee In 1965, the Tennessee General Assembly adopted as the state's official slogan,
"Tennessee- America at Its Best."(Chapter 33, Section 1, Public Acts, 1965).

(formerly) Sounds Good to Me
(formerly) Follow Me To Tennessee
The Stage Is Set For You
Texas It's high noon in the lone star state
(formerly) It's Like a Whole Other Country
(formerly) Don't Mess With Texas (originally an anti-littering slogan, later widely used on promotional t-shirts)}
State of the Arts (on its license plate)
Utah Utah! Where Ideas Connect
Greatest Snow on Earth (formerly)

Life Elevated
Vermont Freedom and Unity
(formerly) I LoVermont
(formerly) Vermont, naturally
Virginia Virginia is for Lovers
(formerly) Virginia is for history lovers
Washington The Evergreen State (on license plates)
(formerly) Experience Washington
West Virginia (formerly Almost Heaven   
(formerly Wild and Wonderful
Wild Wonderful (on its license plate)

formerly) Open for Business

Wild and Wonderful
Wisconsin Stay Just a Little Bit Longer
America's Dairyland (on its license plate)
Wyoming Forever West;
(formerly) Like No Place on Earth
State Slogans
State Slogans
State slogans attract attention, stimulate curiosity and fill the residents' hearts with pride.